A new way to discover…
Snapchat has added the new discover feature to their application! This section of their app allows users to check out video clips, photos and other graphics of select news from over 10 different outlets.
Snapchat is revolutionizing the way news outlets produce bite-sized visual content for mobile devices and, as mentioned in the article, “[it] has found a way to negotiate content oriented deals with some of the world’s biggest content creators.”
In order to have news reach a newer, younger audience Snapchat’s discover section allows users to once again connect to traditional social media means by having the content come straight from the news team instead of being filtered through social media.